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Identity Design: A Case Study
One past client's Logo Design Experience

The client is The Ogorek Group in Ringoes, New Jersey. They help high tech and lighting companies obtain contracts with the US Government. From the beginning they wanted their logo to have a patriotic, perhaps red/white/blue with stars theme, yet to still be sleek and business like. Below are the first concepts we sent to the client, with the two concepts they elected to revise.

Some variations were made to the two concepts and a new sheet was submitted for review. Although initially the "Shooting Star" theme was the forerunner, at this point we were able to determine that we would be continuing with the "Large O" logo.

The client wanted to incorporate a tagline into the logo. Several typefaces were presented, and one selected. 

Below is the final logo accepted by the client. 

As we also prepared a stationery package for this client, the next stages were similar to the logo process, beginning with the different concepts for letterhead, envelopes and business cards.  

The end result was another satisfied client with a new logo, letterhead, envelopes, business cards and mailing stickers which we not only designed but had printed and shipped to the client with a CD containing all of their identity material files and usage guides.

 

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